TikTok – Gamescom Livestream
TikTok is huge in Germany within a young audience. While gamescom became a digital event in 2020 due to corona, we wanted to bring as much gamescom as possible to this young audience – using one of their favorite platforms. Obviously this means, we had to get the best hosts, guests and publishers to join us on that journey creating a state of the art TikTok gaming livestream.
The Challenge
With new features and technology within the TikTok platform, we managed to broadcast a 24hrs livestream, organised the hosts and guests and created the editorial content.
The Idea
We wanted to create a live-event on TikTok that leas up to the official gamescom opening show to celebrate gaming itself and bring it to TikTok in Germany.
The Result
Together with Freaks 4U Gaming, TikTok Germany and gamescom we created over 40hrs of live-content within the digital gamescom 2020. With over 30 guests, very charismatic hosts and great games, we entertained more than 1 million TikTok users.
