Hänno unterwegs

„Hänno unterwegs” is a talkshow series in the scenery of different simulator games featuring mainstream celebrities as guests as well as our German gaming influencer “HandOfBlood” as host. The project is a collaboration with our partner Webedia Germany, which is responsible for guest management and studio production.

0K +

views within 15 days

percent of viewers between ages 18 and 24

percent of viewers between ages 25 and 34

The Challenge

While the idea was quite fascinating, creating a talk show format appealing to HandOfBlood’s followers while also attracting a mainstream audience required a distinct balance between the quirky Hänno humour and a more conservative tonality.

The Idea

The show is produced by our partner Webedia Deutschland in a 360° green screen studio, allowing us to project the protagonists into the videogame. Being published on the YouTube channel of HandOfBlood, the format allows for potent brand integrations as part of each episode’s story.

The Result

Within 15 days after the video’s release, it gathered over 860,000 views and is now a steadily climbing content piece, which already broke the mark of one million views. The success of the pilote episode lead us to follow up with a first season of three episodes.