Gnu – Pride Event
We always look out for ways to use our reach and influence for a good cause. This year’s Pride month Gnu came up with yet another unique way to fulfill this goal. While topics like homophobia and discrimination are nowadays rather present in mainstream media there has never been an LGBTQIA+ Event targeting the gaming and streaming community. But being pioneers was never something we were afraid of!
The Challenge
Supporting the LGBTQIA+ Community has always been an affair of the heart for Gnu. We gladly offered Gnu all the support she needed to fulfill her dream of hosting an event during Pride Month. The demand on ourselves was to create an event that’s simultaneously educational AND entertaining.
The Idea
With the help of Microsoft, Bethesda as well as Logitech and NZXT we aimed to raise awareness, support LGBTQIA+ Members in the gaming community and spread Gnus core message “Lieb doch wen du willst!” during our live Event. Furthermore, we aimed to create a platform for LGBTQIA+ creators to talk about their needs and wishes. Creating revenue was never part of our planning. This event was all about supporting one of our talents and raising awareness!
The Result
A huge variety of Content Creators supported the Live-Stream hosted by Gnu. During the Event viewer had the chance to educate themselves about the history of the LGBTQIA+ community. Several LGBTQIA+ members had to chance introduced themselves in front of thousands of viewers. The amount of love and positivity shown in the Twitch Chat was leaving us speechless. Over the course of the event, we managed to raise a total of over 10.000€ in donations which will be handed to “The trevor project” (https://www.thetrevorproject.org/). Additionally, our partner Bravado included 15% share of their own revenues, accomplished through the sold merchandise items during the Live-Stream and beyond. Thanks to their generosity, we were able to donate an additional 40% of the allover merchandise revenue.
